Hello Fresh TVC

Client: XXS & Hello Fresh

Have a look inside the inspiring kitchen of Hello Fresh where every week new recipes are born with a twist.

In collaboration with The Boardroom we created Hello Fresh’s first Dutch TVC. The main inspiration was to show the passion and collaboration of the Hello Fresh kitchen staff. We wanted to show the freshness and teamwork that goes behind the creation of a recipe. We didn’t want to show the whole process so we created a fun reverse that ends with a full box fresh produce ready to be delivered at your doorstep!

We filmed the spot with a RED Epic (4k) and Zeiss CP.2 lenses in a one-day shoot using real Hello Fresh chefs and staff. We also shot the outdoor campaign stills with the RED Epic to safe time and keep up the pace.