Avon is one of the leading distributors in the segment of beauty related products. Every year they bring out a new collection of popular cosmetics targeted at women who seek independence, empowerment and beauty. Accordingly the brand came to us with the need to portray Avon's new collection of products on their website and social media outings. However the outcome should be inclined to target the Western markets, rather than the Eastern market where the brand has already conquered a larger section of the industry. The result is a series of pictures which are all in line with Avon's valeus and visual style, yet are different enough to put an emphasis on the variety found within their line of products.
The aim was creating a film campaign that points out the current values and establishment of citizenM whilst also teasing the upcoming innovations. Accordingly part of the deliverables was highlighting the amenities. The second part was exhibiting a business traveller who works globally, by the means of citizenM.
Euforic is a marcara known for lengthening the eyelashes with colume and intense color.
We decided to capture the product in imagery that stands out just like its users.
Euphoric is a face wash designed to battle the skin's ageing proces. Accordingly the product claims to be resetting 7 years of collagen loss. Our photography aimed to celebrate and exhibit the product and its outcome
The main part that was going to either make or break this campaign was the styling and set building. In line with our concept of creating an abstract setting based on what's inside of citizenM, we used modular glass tinted windows in combination with led-lighting. Both assets where interchangeable to create different sets out of the same material. In combination they create the kind of futuristic and artistic look resonating with the target audience.
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