Hello Fresh TVC

Client: XXS & Hello Fresh

Have a look inside the inspiring kitchen of Hello Fresh, where new recipes with a twist are born every week.

In collaboration with The Boardroom we created Hello Fresh’s first Dutch TVC. The main inspiration was to show the passion and collaboration of the Hello Fresh kitchen staff. We wanted to show the freshness and teamwork that goes behind the creation of a recipe. We didn’t want to show the whole process, so we created a fun reverse that ends with a full box of fresh products, ready to be delivered at your doorstep!

We filmed the spot with a RED Epic (4K) and Zeiss CP.2 lenses in a one-day shoot, using real Hello Fresh chefs and staff. We also shot the outdoor campaign stills with the RED Epic to save time and to keep up the pace.